01
Leads were scattered
Leads were scattered across spreadsheets, calendars and fragmented CRM views, making it hard to see who needed attention next.
Featured CRM · Automotive retail
A dealership CRM designed to keep leads, inventory, appointments and sales follow-ups in one place — so teams can respond faster, stay organized, and close more deals.
- CRM strategy
- Sales workflow design
- CRM platform
01 / Overview
A dealership CRM for clearer leads, faster follow-ups, and more confident sales.
Premium Dealership Solution helps teams connect leads, inventory, appointments and follow-ups in one place — so every conversation stays timely, every vehicle stays visible, and every sales opportunity stays on track.
- Client
- Premium Dealership Solution
- Industry
- Automotive retail
- Our role
- CRM strategy, sales workflow design, platform prototype
- Platform
- CRM platform + sales workflow design
The goal
Make every lead feel as visible as the vehicle on the lot - timely enough for first responses, organized enough for repeat follow-ups.
Scope of work
- CRM discovery
- Sales workflow mapping
- CRM interface design
- CRM design system
- Sales workflow prototype
02 / The challenge
Leads were scattered, follow-ups were missed, and inventory was hard to match.
Dealership teams were switching between spreadsheets, calendars, CRM fragments and vehicle lists, but nothing tied leads, inventory and follow-ups together.
Lead history was fragmented, vehicle availability was unclear, and follow-ups often felt reactive instead of proactive.
- 02
Follow-ups were vague
Follow-ups lacked clear next steps, deadlines and owner visibility, making it hard to keep momentum.
- 03
Inventory was disconnected
Vehicle availability, pricing and appointment details required too many separate checks before a customer could be qualified.
03 / The solution
One workspace for leads, inventory, follow-ups and sales.
We designed Premium Dealership Solution around the sales team — turning leads into qualified opportunities, follow-ups into clear next steps, and inventory into a visible part of every conversation. The interface stays organized, but still gives dealerships the clarity they need to respond faster.
- Turn leads into qualified opportunities
- Plan follow-ups with clear next steps
- Support every sales conversation
04 / The experience
A sales dashboard that stays focused.
The dashboard brings together leads, inventory, appointments and follow-ups — so teams can see what matters now without losing the rest of the pipeline.
Built around the rhythm of a sales day.
Built for follow-up
Organize leads, plan follow-ups, and review pipeline progress in one flow.
Cards pair essential context with direct actions. Color creates orientation, not decoration, helping teams scan leads, inventory and follow-ups in seconds.
- 01
Leads into qualified opportunities
Turn inbound leads, vehicle preferences and customer history into qualified opportunities without switching tools.
- 02
Follow-ups with clear next steps
Appointments, test drives and owner handoffs stay visible so teams know what to do next.
- 03
Inventory that feels connected
Vehicle availability, pricing and appointment details stay connected to every lead and follow-up.
Sales on the go
Sales follow-ups fit in your pocket.
A focused mobile companion gives teams the essentials: who to follow up with now, what vehicle is available, and what appointment is next.
Appointments, test drives and follow-ups are prioritized by what matters next.
A scalable foundation
Clear when it matters. Quiet when it counts.
The design system balances a calm dark canvas with clear semantic color, compact controls and generous type — so teams can focus on the lead, not the interface.
A modular library gave engineering a reliable foundation for future dealership workflows, inventory integrations and sales analytics.
Semantic color
- Action
- Session
- Live
- Alert
Core components
TEST DRIVE
Test drive
Oct 23 · 10:00 AM · 2 attendees
Confirm / RescheduleClear by design.
Familiar language, purposeful hierarchy.
05 / Intended benefits
A clearer sales experience — and a faster path to follow-up.
The design creates a foundation for dealership workflows, inventory integrations and sales analytics — giving teams a clearer path through leads, follow-ups and vehicle availability.
Design goals
Faster qualification
Leads into qualified opportunities
Teams can turn inbound leads into qualified opportunities without switching tools.
Clearer follow-ups
Follow-ups with clear next steps
Appointments, test drives and owner handoffs stay visible so teams know what to do next.
Connected pipeline
Inventory connected to every lead
Vehicle availability, pricing and appointment details stay connected to every lead and follow-up.
Reflection
The best CRM is often the one teams can trust without thinking about it.
Our biggest learning was that dealerships do not need more features — they need a clearer path through leads, inventory and follow-ups.
The design approach centered on clarity, not complexity. By pairing lead context with vehicle availability and follow-up actions, the interface helps teams prioritize the right conversations without losing the rest of the pipeline.
“A dealership CRM should make every lead feel as visible as the vehicle on the lot.”
get in touch
We'll help youmove faster.
Tell us what you’re building, what you need help with and where you want to go. We’ll review your brief and suggest a practical next step.
Office Address
Based in Tunis, working remotely with clients across Europe and the Gulf.
- A:
- Cité olympique Tunis, Tunisia
- H:
- Monday-Friday, 8:30am - 5:00pm
What happens next
- We review your request and get back to you with a clear next step.
- We outline the scope, timeline and budget before work begins.
- No pressure — just a practical conversation about your needs.
